Calculating and Interpreting Elasticity
Using the starting value as denominator gives different answers for increases and decreases. The midpoint method uses the average of both values:
Calculate price change similarly, then divide the absolute quantity percentage change by the price percentage change.
A complete worked calculation
Let price rise from 20 to 30 and quantity fall from 100 to 60. Average price is 25 and average quantity is 80:
Thus , elastic over this interval. Reversing direction gives the same averages and result.
A complete interpretation names the value, classification, and context: “Between prices 20 and 30, a 1% price change is associated with about a 1.25% opposite quantity change.” Common errors are inconsistent bases, forgetting absolute value, writing 125 instead of 1.25, equating slope with elasticity, or claiming causality from uncontrolled observations.
Anchor in the middle
Unlock the complete interactive lab, deeper explanations, and curated reference answers.
If price rises from 8 to 12 while quantity falls from 60 to 40, both midpoint changes are 40%, so elasticity is 1. An interpretation should name the object, direction, and relative size: “Demand is unit elastic over this interval; quantity changes by the same percentage as price.”
Demand elasticity is normally reported in absolute value. The negative sign records the law of demand, not a negative degree of responsiveness.
KNOWLEDGE QUIZ
Audit a swimming-pool price report
A swimming pool compares two otherwise comparable weeks. An analyst computes elasticity forward and backward and obtains different answers. Repair the report using a common average base.
Week A: P=20, Q=100. Week B: P=30, Q=60.
- Calculate both original-base elasticities and explain their disagreement.
- Compute midpoint averages, signed percentages and absolute elasticity in both directions.
- Compare revenue and explain what an elasticity greater than one means, without confusing it with the slope.