The Law of Demand and the Demand Curve
Quantity demanded is the amount consumers are willing and able to buy at a particular price during a specified period. The law of demand says that, other things equal, a higher price normally reduces quantity demanded and a lower price increases it.
From schedule to curve
| Price | Quantity demanded |
|---|---|
| 10 | 10 |
| 8 | 20 |
| 6 | 30 |
| 4 | 40 |
| 2 | 50 |
Economics graphs put price vertically and quantity horizontally. Connecting the schedule's points produces a downward-sloping demand curve. It represents a set of conditional statements—“if price is this, quantity demanded is that”—not a record of one transaction.
From individual to market demand
At a price of $6, suppose A buys 2 cups, B buys 1, and C buys 3. Market quantity demanded is the horizontal sum, 6 cups. Repeat at each price to construct market demand. Do not add prices or merely count buyers; one buyer may demand several units.
A linear relationship can be written:
At , . Rearranging gives inverse demand, , which is convenient because price is vertical. It can also be read as willingness to pay for the marginal unit. Substitution, purchasing-power effects, and diminishing marginal benefit explain why lower prices open additional uses.
A drink cart's day
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Substitution effects, income effects, and diminishing marginal benefit help explain the law. It is a general relationship, not a logical necessity, and relies on the other-things-equal condition.
KNOWLEDGE QUIZ
Design a drink-stall demand report
A campus stall estimates daily demand while weather, income and rival prices remain fixed. Price is in currency per cup and quantity in cups per day. Treat the function as valid only for nonnegative demand.
Qd = 60 − 5P; compare prices 2, 4, 6, 8 and 12.
- Build a demand schedule; label units and draw the points with quantity on the horizontal axis.
- Derive the inverse function and both intercepts. What changes when price falls from 8 to 6?
- At price 6, three customer groups buy 8, 10 and 12 cups. Reconcile their purchases with market demand; explain why adding prices is wrong.